10 Pro Copywriting Tips and Tricks that sell like crazy

In this article, you are going to master 10 Pro Copywriting tips and tricks that will help you sell your products or services like crazy

Copywriting is the art of using words to persuade people to take action. It’s a skill that can be used to sell products and services, generate leads, and build brand awareness.

Persuasive copywriting is all about understanding your audience and what motivates them. It’s about crafting emotional messages that compel people to take the next step.

In this blog post, we’ll share 10 copywriting tips and tricks to help you master the art of persuasion and create captivating content that gets results.

Here are 10 Copywriting Tips and Tricks for Captivating Content

1. Understanding your target audience

The first step to writing persuasive copy is to understand your target audience. Who are you trying to reach? What are their needs, wants, and pain points? What kind of language and messaging resonates with them?

The more you know about your target audience, the better equipped you’ll be to write copy that speaks to them on a personal level.

So here one of the most powerful copywriting trips and tricks I like using is to create a customer persona for my ideal prospect. By this I mean I would develop a questionnaire and reach out to my existing clients and collect data such as their demographics, source of income, current challenges, family status, and so on…

This helps me to create sales copies, articles, posts, and videos as if I’m talking to them one-on-one where they are going to find their interest.

So that’s just one copywriting tip and trick that I use before I even start to write a single word.

And what I encourage you to do as well.

2. Crafting compelling headlines

The second copywriting tip and trick I use to create captivating content is crafting or writing compelling headlines.

Since your headline is the first thing people will see, it’s important to make an excellent first impression. Your headline should be clear, concise, and attention-grabbing. It should also accurately reflect the content of your piece.

So this is my ultimate headline formula that I want you to take advantage of the next time you want to create captivating content be it a video, an article, a social media post, an email, a landing page or even a graphic design say on Canva.

The biggest sin you can ever commit is to come up with just one headline and be like; “voila! this is it!”

No! No! No! Don’t do that!

My headline formula is, first of all, I want to write multiple headlines ranging from;

1. Direct headline: A direct headline clearly states the purpose of an article.

Example: **How to Write a Headline That Will Make People Click**

2. Indirect headline: An indirect headline is more mysterious and intriguing, and it piques the reader’s curiosity.

Example: **The Secret to Writing Headlines That Convert**

3. News headline: A news headline announces a new product, service, or offer.

Example: **New AI-Powered Writing Tool Launches Today**

4. How-to headline: A how-to headline tells the reader exactly what they will learn by reading the article.

Example: **How to Write a Blog Post That Goes Viral**

5. Question headline: A question headline asks a question that the reader is likely to be interested in, which encourages them to click to find out the answer.

Example: **Are You Making These Common Copywriting Mistakes?**

6. List headline: A list headline promises the reader a list of valuable information, such as tips, tricks, or resources.

Example: **10 Must-Read Books for Copywriters**

7. Benefit-driven headline: A benefit-driven headline highlights the specific benefits that the reader will gain by reading the article or using the product or service.

Example: **Increase Your Conversion Rates by 20% With This Copywriting Technique**

8. Testimonial headline: A testimonial headline features a quote from a satisfied customer, which helps to build trust and credibility.

Example: **"This Copywriting Course Changed My Life" - Lami Godlove, CEO of Job Seekers Therapy**

9. Scarcity headline: A scarcity headline creates a sense of urgency by emphasizing that the offer is limited or only available for a short time.

Example: **Last Chance to Save 50% on Our Copywriting Course!**

10. Call-to-action headline: A call-to-action headline tells the reader exactly what you want them to do, such as signing up for a newsletter, downloading a white paper, or making a purchase.

Example: **Sign Up for Our Free Copywriting Course Today!**

So depending on what you want to write about, coming up with multiple headlines permits you to choose a headline that meets your goal and that is more compelling to your idle audience.

Here are a few tips for writing compelling headlines:

Use strong power words and numbers.
Ask a question.
Make a bold statement.
Offer a benefit or solution.
Create a sense of urgency.

3. The power of persuasive copywriting

Another copywriting tip and trick for creating captivating content is writing persuasive copies.

Persuasive copywriting is powerful because it can tap into people’s emotions and desires. It can make people laugh, cry, think, and feel. And when people feel something, they’re more likely to take action.

Think about the last time you were persuaded to buy something. Was it because the product or service solved a problem you had? Or was it because the marketing write-up made you feel something?

If it was the latter, then you’ve experienced the power of persuasive copywriting.

And don’t get me wrong, what I mean is a marketer, a professional marketer got your attention attracted to something that you may have probably wanted.

Maybe using a story. It could be a client story or a back story on how you started your business or your weight loss program.

Think about this analogy in dating. If you are sitting in front of your ideal man or woman and she asks you; “tell me about yourself?” And your response sounds something like; “I’m charming, I’m attractive, I’m rich, you should date me…” However, on the contrary, if you throw back the question with; “what kind of man are you looking for?” Then chances are, you are in the persuasion mode rather than sounding pushy or manipulative.

4. Using storytelling techniques

Have you ever heard of the statement; “facts tell but stories sell“?

That’s right! Stories move the world.

If you know this best-selling personal finance book of all times; “Rich Dad, Poor Dad” by Robert Kiyosaki. You’ll realize Robert Kiyosaki has built his business empire around a story.

Then we got Tony Robbins

Then we got Dan Pena

Then we got Dan Lok

And the list goes on and on and on…

When I first joined network marketing (MLM) back in 2017 and I was struggling to close sales, we would attend paid seminars in personal development and sales techniques, Dr. Raoul Njeunou and his team of ‘Star Mentors’ would have us sit for 3 whole days listening to stories after stories of where they were before joining MLM and what they have accomplished from MLM business…

Every time ‘my mentor’ who was my ‘up-line’ would ask me to develop a story. It was so difficult for me because I had no significant impact from MLM that I could tell others to join except that it made me join the “NFL Club” (No-Friends-Left Club) since I had exhausted my list of who to talk to about MLM.

Long story short, their stories made us dream like never before and they made millions and millions of sales after their presentation. Men! I’ve never seen anything like that before in my whole life.

So stories are a very very powerful way to connect with your audience on an emotional level. When you tell a story, you’re not just selling a product or service, you’re inviting your audience to join you on a journey.

To use storytelling techniques in your copy, consider sharing a personal story, a customer success story, or a case study. You can also use stories to illustrate your points or to make your copy more engaging.

Now, looking back at what I’ve accomplished today in web design, copywriting, and SEO, I feel a lot more comfortable sharing my story with my audience.

So again, remember facts tell and stories sell.

Social proof is the psychological phenomenon where people are more likely to do something if they see others doing it.

This is so significant when someone is about to make a move or buying decision towards your product or brand. It doesn’t matter how good or how long you’ve been in business. If you lack social proof, it’s going to hurt your brand.

Usually, most people feel uncomfortable asking for testimonials, asking for reviews, and asking what their experiences were while they were with you. You need to get that voice off your head and ask for feedback.

It could be when they’ve watched your video, you ask them to like and subscribe to your channel.

It could be while they have bought your product or service you’ve rendered, you can ask how satisfied they are.

It could be after reading a blog post like this one, you ask them to comment below.

By the way, if you are gaining some value from this blog post, please kindly drop a comment. Let me know your thoughts in the comment section below. I’ll really appreciate it as it helps me to know what topics you’d love me to write about that interest you the most. So thank you for that.

You can incorporate social proof into your copy by including testimonials from satisfied customers, sharing statistics and data, or highlighting your brand’s social media following.

6. Utilizing emotional appeals

People are more likely to be persuaded by a copy that appeals to their emotions. When writing copy, tap into your audience’s hopes, dreams, fears, and desires.

For example, you could write copy that makes your audience feel happy, excited, confident, or secure. You could also write copy that helps your audience avoid pain or discomfort.

Let’s say you want to create content that appeals to your target audience’s emotions and your goal is to motivate them to have their own website, and you want to evoke a feeling of excitement in them, you might say something like this;

Having a website can help you connect with people all over the world and share your passions. It’s a great way to make new friends, learn new things, and even start a business.
Or
With a website, you can build a community around your interests and connect with people who share your values.
Or
A website can also be a great way to express yourself creatively and share your unique perspective with the world.

In the same way, you want them to motivate them to have their own websites and you want to evoke a feeling in them that avoids pain. As you already know in marketing and sales, people buy their way out of something. People always want to avoid a painful situation in their lives.

You might say something like this;

Without a website, you’re missing out on a huge opportunity to reach potential customers and grow your business.
Or
In today’s digital world, it’s essential to have a strong online presence in order to stay competitive.
Or
Without a website, you’re also more vulnerable to negative reviews and rumors online.

And if you to evoke a feeling of confidence, you might say something like this;

Having a website can help you establish yourself as an expert in your field and build trust with potential customers.
Or
It’s a great way to showcase your work, share your knowledge, and position yourself as a thought leader.
Or
A website can also help you increase your credibility and make you more attractive to potential employers and investors.

So these are examples of copywriting tips and tricks you could use to tap into people’s emotions depending on what you sell or offer.

7. Creating a sense of urgency

You see, most people love to procrastinate no matter how compelling your offer is. An extra push is still required. And to achieve that again you need to create a sense of urgency that taps into their interest even deeper.

Creating a sense of urgency is a powerful way to persuade people to take action now. You can do this by using benefit-driven phrases like; “Limited-Time Offer,” “while supplies last,” or “Early Bird Discount.”

You can also create a sense of urgency by highlighting the benefits of taking action now. For example, you could write copy that explains how taking action now can save your audience money, time, or hassle.

Here are some practical examples you can use these words in a variety of ways to create urgency in your sales copy. For example, you could say:

“Don’t miss out on our limited-time offer of 50% off all summer clothing!”
“Act now and get a free gift with your purchase!”
“Last chance to save on our early bird discount!”
“Hurry! This offer ends tonight at midnight!”
“Don’t wait, grab your ticket today!”

When using urgency in your sales copy, it’s important to be genuine and avoid using it in a misleading way. For example, if you say that an offer is ending soon, make sure that it actually is. If you use urgency in a way that feels dishonest or manipulative, it can backfire and hurt your sales.

Here are some additional tips for using urgency in your sales copy effectively:

Use specific deadlines. Instead of saying “Limited-Time Offer,” say “valid for one week only” or “ends at midnight tonight.” This will give people a specific deadline to work with, which will make them more likely to take action.
Create a sense of scarcity. Make people feel like they need to act now or they’ll miss out on something important. For example, you could say “limited stock” or “only a few left.”
Use social proof. Let people know that other people are taking advantage of your offer. For example, you could say “Thousands of people have already saved 50% on our Back-To-School Program!” or “This offer is so popular that we’re selling out quickly.”

By following these copywriting tips and tricks, you can use urgency in your sales copy to increase conversions and boost your sales.

8. Implementing persuasive calls to action

Your call to action is the most important part of your copy. It’s where you tell your audience what you want them to do next.

Your call to action should be clear, concise, and actionable. It should also be relevant to the content of your piece.

Here are a few tips for writing persuasive calls to action:

Use strong action verbs.
Create a sense of urgency.
Make it easy for your audience to take action.
Offer a benefit or incentive.

The next time you want to create persuasive captivating calls to action in your sales copy:

1. Use strong action verbs.

Tell your audience exactly what you want them to do. Instead of saying “Click here,” say “Download our free ebook now” or “Sign up for our free trial today.”

2. Create a sense of urgency.

Let your audience know that they need to act now in order to take advantage of your offer. You can do this by using words like “valid for one week only” or “ends at midnight tonight.” … just like I earlier explained above.

3. Make it easy for your audience to take action.

The fewer steps there are between a person seeing your offer and making a purchase, the more likely they are to buy. So make sure your checkout process is quick and easy.

Include a clear and concise call to action button on your landing page or sales page. Make sure the button is easy to find and click.

4. Offer a benefit or incentive.

Give your audience a reason to take action. This could be a discount, a free gift, or access to exclusive content.

5. Provide practical examples.

Show your audience how your product or service can benefit them in their everyday lives. You can do this by using testimonials, case studies, or customer success stories.

Here are some examples of persuasive calls to action in sales copy:

Free Delivery on Orders Over $50! Order Now
Save 20% on Your First Purchase with Code LAMILOVE
Sign Up for Our Free Webinar Today and Learn How to Double Your Sales
Download Our Free Ebook on How to Start a Successful Blog
Book a Free Consultation with Our Experts to Learn More About Our Services

These calls to action are clear, concise, and action-oriented. They also offer a benefit or incentive to the reader, and they make it easy for the reader to take action.

For example, let’s say you are selling weight loss:

Headline: Lose Weight and Feel Great with Our Easy-to-Follow Diet Plan

Body:

If you’re tired of feeling sluggish and overweight, our diet plan is the perfect solution for you. Our plan is easy to follow and is designed to help you lose weight and feel great…

Call to action:

Click here to Download your FREE copy of our diet plan today and start losing weight!

This call to action is persuasive because it:

Uses a strong action verb (download)
Creates a sense of urgency (FREE copy of our diet plan today)
Makes it easy for the audience to take action (click here to download)
Offers a benefit (lose weight and feel great)
Provides a practical example (our easy-to-follow diet plan)

By following these copywriting tips and tricks, you can write persuasive calls to action that will help you increase your sales and conversions.

9. Optimizing for SEO while maintaining persuasive content

It’s important to optimize your copy for search engines so that people can find it. However, it’s also important to maintain the persuasive quality of your copy.

You see, SEO tips in creating content is not complicated as some people make it sound. Eventhough there are some complex SEO tasks that will require a steep learning curve, you can start implimenting some SEO tips and tricks in your copy right away.

Here are a few tips for optimizing your copy for SEO while maintaining persuasive content:

Use relevant keywords throughout your copy. For example, if you realize, the keyword for this blog post is; copywriting tips and tricks.
Write clear and informative titles and meta descriptions. This same keyword I use it in the title and meta description of this post
Use subheadings and bullet points to break up your text.
Write in a natural and conversational tone.

Although my SEO recomendations for beginners is a whole topic on its own that you need to master when creating content, you can still create captivating content using a few of these SEO copywriting tips and tricks right away.

10. Grab My Copywriting Tips and Tricks Blueprint to Mastering the Art of Persuasion

Hi, my name is Lami Godlove, and I’m a copywriter helping businesses increase their sales and conversions with persuasive writing.

If you’re not just looking for copywriting tips and tricks to help you master the art of persuasion, then I have two offers for you.

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Here’s a sneak peek at some of the things you’ll learn in my copywriting blueprint to help you master the art of persuasion:

25 Headline Formula on How to Write Headlines that Grab Attention and Make People Want More
8 Body Formula on How to Write Body Copy that Persuades People to Take Action
My One-Punch Call-To-Action Formula on How to Recycle Call-to-Actions(CTA) that get results

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So if you’re ready to take your copywriting to the next level, then CLICK HERE to get my blueprint “Grab My Copywriting Tips and Tricks Blueprint to Mastering the Art of Persuasion.” today.

NB:

If you want me to supercharge your marketing materials with my copywriting skills, then I also offer a paid consultation service. During our consultation, I’ll review your current copywriting and give you specific feedback on how to improve it or better still be the copywriter for your business.

To book a consultation, simply click the link below.

Be The Copywriter For My Business

Thank you for your time, and I look forward to helping you master the art of persuasive writing.